Beyond Differences

rice_lead Social intolerance is a big reason for diverse tensions prevailing in modern societies. And it is a major social problem in developing nations especially where number of cast, class, creed and religion co-exist in a given and bounded geographical area. In fact this is a major hindrance in national stability, solidarity and national security.

Due to the same reason various governments, media and civil society organisations undertake many programmes, projects and interventions having an objective of securing solidarity among different communities. Since it is an important work which requires high level of skills and good dissemination of communications and information, interventions sometimes takes years to produce desired effect, since all the programmes designed are area specific.

But Raindrops Basmati Rice goes beyond these interventions in its approach towards attaining a better solidarity among different communities as raindrops basmati rice is the common ground where all the sections of the society, no matter to which caste, class or creed they belong to, meet. child_eating_rice

And it has happened because of the unique taste and fragrance of its rice, that the parent company REI Agro Limited has received love across the world. In fact, the trust of its patrons shows the deliverables of Raindrops Basmati Rice which has made REI Agro Limited World’s Largest Basmati Processing Company.

In a very simple yet powerful manner, Raindrops basmati rice has given an example to explain how solidarity and tolerance can be achieved through love of good food. So keep on eating and serving good food to spread love.